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Downtown Strategy

The Downtown Strategy was approved by Town Council in September 2024. You may access it here


The original Downtown Strategy was approved in 2009. In November 2023, Town Council approved staff to move forward with the update.


The updated Strategy is a product of a series of focus group meetings and online surveys focusing on land use (housing, mix of uses, zoning, design guidelines, streetscape, property maintenance), infrastructure (streets, sidewalks, shade, connectivity, lighting), economic (infill, business mix, marketing, recruitment, retention, tourism, arts and culture), and public space (parks, sidewalks, events, Town campus, wayfinding, placemaking) needs for the area.

Downtown Zoning Overlay - In September, 2025, the Town Council approved a new zoning ordinance overlay for the downtown area. Full details on the ordinance can be found by clicking this link, or in the below flipbook. 

Drone photo of downtown facing towards the fountain down the Avenue of the Fountains

Below is the tracker and timeline for the Downtown Strategy Update.

Date Action
February - March 2024 Complete 7 Focus Group Meetings (Completed)
April 2024 Create Proposed Concepts (Completed)
May 2024* Public Open House (Completed)
June – August 2024 Prepare final draft Downtown Strategy (Completed)

September 2024 Present Downtown Strategy for Council consideration (Completed)
October 2024 Prepare Phased Budget Approach for Downtown Priorities
December 2024 Present Phased Budget Approach for Downtown Priorities at Fall Council Retreat

Fountain Hills 2024 Downtown Strategy Survey 

Thank you to the residents who took our four surveys in April. The information you provided will help shape the strategy for a reimagined downtown area in Fountain Hills. Here is a general overview of the results of these surveys. 

Open House

An Open House was held on Wednesday, May 15, 2024, to gather feedback on the concepts for a Downtown Strategy developed through the focus groups and the survey process. Residents shared their feedback by reviewing the concepts boards and then highlighting the ideas they liked best. The results of the Open House will be presented to the Town Council at a Town Council Meeting in September 2024.

Below are the concept boards presented to the attendees at the Open House.
Residents attending the Open House for the Downtown Strategy
resident looking at the Downtown Strategy Boards

Downtown Strategy Open House Survey Results

Participants of the Downtown Strategy Open House were given the opportunity to share their thoughts on the presented concepts as shown above. Each person was given 10 hearts to use on the projects they "loved" and 30 dots to put on the projects they liked. Participants also had the opportunity to share their own thoughts on descriptions presented. Here are the results of this open house survey. 

  1. City of Fountain Hills, Arizona Homepage

Contact Us

  1. Town of Fountain Hills | 16705 E. Avenue of the Fountains | Fountain Hills, AZ  85268

  2. Phone: 480-816-5100 | TTY: 800-367-8939 | Fax: 480-837-3145

  3. Office Hours: 7am - 6pm | Monday - Thursday

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